kat's basic lookbook 2010

it was a fun shoot today - as always with katerena alkhimova, russian top-model and now a fashion designer producing her third collection for her brand, kat basics. over 20 soft and elegant 100% cashmere pieces looked stunning on our model, ganna baymyashkina (elite).

my job was to capture the overall warm and sensual mood of the collection - the task ganna made so easy to accomplish. half-day shoot at katerena's downtown loft felt more like hanging out with girls and just enjoying this beautiful saturday.

 

follow-up on kat's new collection in couple weeks at katbasics.com

special thanks to vincent giarrano for backstage images

kat basics

today i was shooting with supermodel lisa seiffet for kat basics FW2009 lookbook.
kat basics is a young fashion brand established by another supermodel, katerena alkhimova
for her second collection katerena created 5 simple pieces made of 100% cashmere. all pieces are very functional and easy to combine together. my favorite one is a big cercuar scarf that you can wear wrapped around your neck, or as an elegant hood, or as a cosy shrug. check out starting from late august at katbasics.com

"kat woman" editorial feat. russian top-model & emerging fashion designer katerena alkhimova

it was definitely a fun shoot and dream come true! my team (dina yassin [wardrobe], aldys minaya [make-up], sato taeko [ hair]) and i were shooting beautiful katerena alkhimova (muse of john galliano; face of jil sander, versus, keneth cole; face you saw on the covers of vogue and l'officiel, as well as editorials by steven meisel, peter lindberg, paolo roversi - among others) for her cover feature in ROUGE magazine as a russian top model and emerging fashion designer.
katerena recently started her fashion line - kat basics [http://www.katbasics.com]; her first collection consisted of two simple yet irresistably sexy pieces - skin tight black dress and body suit with transparent stripes. we were using both pieces - combined with current FW2009 fashion - to create 6 unique fashion looks and show katerena's inner women: seductive, romantic, glamourous, edgy, boyish, extravagant, and fatal. it was incredible to see all the transformation live! it felt like doing 6 different stories with one incredible beauty - as a photographer i could hardly ask for more.

for now just a sneak pick of the polaroids; full story to come shortly.