Friday, December 18, 2009


what a great surprise to see yourself featured (again) on one of my most favorite blogs! this time in connection with kate cusack's zipper jewelry shoot i did together with my team (dina yassin, aldys minaya, jamal hodges) a year ago.

this shoot occurred to be very controversial and raised lots of discussion on photoforums after images have been published. for many people it was shocking to see a model of a mature age in a otherwise typical jewelry advertising shoot. however, for me the idea was not to shock but to be honest in the first place and send a certain message to the audience.

kate's jewelry is sophisticated. it requires certain experience and confidence of the one who will be wearing it, otherwise it will overpower the owner. put it on a 18y.o. beauty and it'll clash. kate doesn't aim her jewelry for teenage audience. instead, her jewelry compliments a beauty of an elegant age. 
candace woodward, kate's close family friend, seemed to be our perfect model. it was an amazing experience working with her.

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